Lead Qualification Playbook

Score every inbound in <2 minutes. Route ICP fits to AEs. Send the rest to nurture, all on autopilot.

ManasFlow.Playbook

Lead Qualification Playbook

The problem

Most inbound leads die in a queue

The fastest team to respond wins 78% of B2B deals. Your competitors respond in 5 minutes. You take 17 hours.

The fix is not more SDRs. It's a scoring agent that runs before a human sees the lead, the kind of system our AI agent development team wires directly into your CRM.

The framework

Enrich → Score → Route → Backfill

Four steps. Each takes under 30 seconds. Total time-to-AE: under 2 minutes.

• EnrichPull company, team size, tech stack, recent fundraises from Clay.

Enrich

Pull company, team size, tech stack, recent fundraises from Clay.

• ScoreClaude agent rates ICP fit 1-10 with reasoning. Stored on the lead record.

Score

Claude agent rates ICP fit 1-10 with reasoning. Stored on the lead record.

• RouteScore ≥ 8 → AE Slack. Score 5-7 → AE inbox digest. Score < 5 → nurture sequence.

Route

Score ≥ 8 → AE Slack. Score 5-7 → AE inbox digest. Score < 5 → nurture sequence.

• BackfillPush score + reasoning back to HubSpot for AE context.

Backfill

Push score + reasoning back to HubSpot for AE context.

The agent prompt

What we tell the scoring agent

Specificity wins. We give the agent the ICP, the disqualifiers, and 3 concrete scoring examples. Confidence > 90% on real leads.

Tools we use

• CClayMulti-source enrichment in one call

Clay

Multi-source enrichment in one call

• CClaude CodeScoring agent + reasoning

Claude Code

Scoring agent + reasoning

• HHubSpotSource of truth for the AE

HubSpot

Source of truth for the AE

• SSlackReal-time AE alerts

Slack

Real-time AE alerts

• nn8nGlue, retry, audit trail

n8n

Glue, retry, audit trail

Need help with this?

Our engineers ship this stack into production every week. Talk to us if you want one of your own.

Want the full setup?

Includes the agent prompt, the Clay + HubSpot field map, and the n8n flow JSON.

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